Pete Davidson Ditches His Tattoos in Reformation’s Bold Valentine’s Campaign—A Fresh Look Like Never Before

Pete Davidson, known for his hilarious deadpan humor and an extensive collection of tattoos, has shocked fans with a bold new look. The comedian, who has become a fixture in pop culture not just for his wit but also his tattooed physique, is now showcasing a tattoo-free body in Reformation’s Valentine’s Day campaign. For those who’ve been following his journey, the big reveal might be surprising, as Davidson had been gradually removing his tattoos since 2020. However, this campaign marks the first time fans get a full, ink-free view of the star, and, as expected, it’s turning heads.

Davidson’s decision to undergo laser tattoo removal came as a shock when he revealed it earlier this year on The Tonight Show Starring Jimmy Fallon. The comedian shared that his tattoos no longer felt like a reflection of who he was, prompting him to seek a "clean slate" and begin the long, painful process of erasing his 200-plus tattoos. While many might have expected the change to come slowly, Reformation's campaign reveals a fully transformed Pete Davidson, and it’s nothing short of a jaw-dropping moment for his fans. Gone are the iconic ink designs that once adorned his body, replaced by bare skin, and a whole new version of the comedian.

The campaign, which comes just in time for Valentine’s Day, has Reformation introducing Pete Davidson as the brand’s official "boyfriend." The clothing brand, which is known for its eco-conscious messaging, takes this to the next level by bringing Davidson into their sustainable fashion world. The press release from Reformation reads, “We got a boyfriend. And not just any boyfriend. The boyfriend.” The campaign, directed by Matthew Frost and photographed by Angelo Pennetta, highlights Davidson in a series of minimalist shots, focusing on his fresh look, as well as his undeniable charm.

The Valentine’s Day theme is evident throughout, but what truly stands out is how Davidson embodies the brand’s vision of an ideal boyfriend: supportive, attentive, and fashion-savvy—he even knows the difference between Val Mid-Rise Jeans and Abby Low-Rise Jeans. The focus is on a relaxed, understated vibe, with Davidson rocking limited-edition sweatshirts and boxer briefs while embracing his new, tattoo-free aesthetic. The simplicity of the look emphasizes a new chapter for Davidson, one that might just redefine his image, proving that a fresh start can be just as bold as the tattoos that once defined him.

But the campaign isn’t just about Davidson’s tattoo-free body, though that’s certainly a headline-worthy moment. It’s about rebranding, reshaping, and reintroducing the star in a way that no one expected. Reformation’s celebration of Pete Davidson’s new image as their "boyfriend" is a refreshing twist on what it means to embrace authenticity and change. The brand’s message encourages fans to rethink their assumptions about who Pete Davidson is, showcasing him as not only a comedic figure but also a symbol of transformation and growth.

Looking ahead, the question on everyone’s mind is: what’s next for Pete Davidson’s tattoo-free journey? A modeling contract? More fashion campaigns? Time will tell, but one thing is for certain—this bold, unexpected shift in his look has people intrigued, and his new minimalist aesthetic is already earning its place in the spotlight. This is undoubtedly one of the most surprising reveals of the year, and despite his unrecognizable appearance, fans are here for it. With his fresh, clean slate, Pete Davidson is showing that sometimes the most shocking look is the simplest one.