Marc Jacobs Debuts the Dual: The New Everyday Bag with Emily Ratajkowski as the Face of the Campaign

Finding the ideal everyday bag is no simple task—it requires the perfect balance of timelessness, durability, and versatility. Marc Jacobs has once again captured this delicate balance with the introduction of The Dual, a foldover bag designed to seamlessly integrate into the busy lives of fashion-forward individuals. With Emily Ratajkowski, one of New York City's most iconic street style stars, as the face of the campaign, the new bag promises to be both a functional accessory and a statement piece for any wardrobe.

The Dual has already made waves in the fashion world, gracing the arms of tastemakers such as Tracee Ellis Ross and Lisa Rinna, who were spotted wearing it at Marc Jacobs’ Fall/Winter 2025 runway show. The fold-over design offers a modern take on a classic silhouette, making it the ideal bag for any occasion, whether it’s a busy day at the office or a chic night out on the town. Made from luxurious Italian leather, The Dual is available in three sizes: large, medium, and mini, catering to different needs while ensuring each version maintains its distinct charm.

The larger version of The Dual is priced at $495, while the mini version comes in at $350, making it a versatile option for various budgets. As if its design wasn’t enough to capture attention, Marc Jacobs has also added an array of playful elements to some versions of the bag. These bags feature sequins, embellishments, and the brand’s signature Daisy motif, injecting a touch of whimsy and sparkle into an otherwise minimalist design. This ensures that the bag not only complements a wide range of outfits but also stands out in its own right.

The campaign, which was shot by the talented NY-based duo Mat+Kat, showcases Ratajkowski in various looks that demonstrate how effortlessly The Dual can be styled. Styled by Jermaine Daley, Ratajkowski dons a denim ensemble in one shot and a sleek mini-dress in another, proving that the bag can transition seamlessly between day and night. The actress and model serves as the perfect muse for The Dual, effortlessly embodying its versatility and chic aesthetic. The campaign itself is a visual celebration of both the bag and the woman who wears it, effortlessly capturing the essence of modern sophistication.

Marc Jacobs has always been known for pushing boundaries, and The Dual is no exception. This latest addition to the brand’s portfolio of iconic bags builds on the commercial success of previous Marc Jacobs designs, from the iconic duffles to the timeless totes and mini bags. A Marc Jacobs purse is more than just an accessory—it’s a fashion necessity, much like the classic little black dress. The Dual’s design combines practicality with elegance, making it an essential item for any wardrobe. Whether you're running errands, heading to brunch, or dressing up for a night out, The Dual effortlessly complements a wide range of looks.

This launch also coincides with Marc Jacobs’ Spring 2025 MarcWorld campaign, which has seen the designer continue to redefine fashion with boundary-pushing collections. By introducing a bag that offers both commercial appeal and high-fashion sophistication, Jacobs ensures that The Dual will become a must-have accessory in 2025.

Whether you prefer the large, roomy version for everyday use or the sleek mini version for a more dressed-up look, The Dual is designed to elevate your style while providing the functionality you need. Marc Jacobs’ latest creation is a nod to the importance of versatility in today’s fashion world, proving that a well-designed bag can be both a workhorse and a statement piece. With Emily Ratajkowski leading the charge in the campaign, The Dual is poised to become the new everyday essential that every fashion enthusiast will want to carry.