Kim Kardashian’s Dream Comes True with the Opening of Skims’ Flagship on Fifth Avenue

Kim Kardashian has long dreamed of a Skims flagship store on New York’s iconic Fifth Avenue, and in December 2024, that dream became a reality. Arriving at the grand opening on a knee scooter due to a recent injury, Kardashian exuded excitement, dressed in a sleek, head-turning Chrome Hearts outfit. The atmosphere was electric as fans gathered outside, hoping for a glimpse of the reality star-turned-business mogul, who had poured her heart into every inch of the new retail space. For Kim, this was more than just a store opening; it was the realization of a vision years in the making.

The 6,570 square-foot store is a testament to Skims' minimalist yet luxurious aesthetic. Designed by Rafael de Cárdenas, the store’s interior embraces a calming color palette of neutral tones such as chocolate browns and soft tans, creating an atmosphere that feels like stepping into another world—one that’s carefully curated to reflect Kardashian’s personal taste. “When you’re inside my Skims store, I want you to feel clarity,” Kim said. The interior’s quiet elegance is offset by a bold 15-foot sculpture by artist Vanessa Beecroft, setting the tone for the sophisticated yet modern shopping experience that unfolds across the store’s three levels.

Kim’s input was integral to the design, as she personally selected every detail, from the hangers to the layout of the clothing displays. She wanted customers to feel as though they were entering a space that mirrored her own home—a sanctuary away from the chaos of New York City. The store’s goal is to offer shoppers more than just a chance to buy clothing; it’s meant to be an experience of calm and confidence, where simplicity meets sophistication.

The store’s offerings are just as carefully curated as the space itself. From Skims’ timeless Fits Everybody collection to more limited-edition collaborations, including the Skims x Dolce&Gabbana and Skims x The North Face collections, the flagship location allows customers to explore the full range of Skims products in person. Whether they’re browsing for everyday essentials or exclusive drops, visitors can expect a fully immersive experience that brings the brand’s digital presence to life.

In addition to the stunning design and carefully crafted product displays, the store’s opening party was the perfect reflection of Skims’ allure. With espresso martinis, delicately presented truffles, and an assortment of mushroom-laden hors d'œuvres, the event was a glamorous affair that was nothing short of star-studded. Celebrities such as Cardi B, Ice Spice, Teyana Taylor, and Paris Hilton graced the event, adding their own glamour to the evening. Kardashian’s excitement was palpable as she mingled with guests and posed for photos, a mix of awe and pride visible on her face. “I’m freaking the fuck out,” she admitted, overwhelmed by the significance of the night.

Skims’ success has been undeniable, with the brand valued at $4 billion. The flagship store marks a major milestone in the brand’s journey, giving fans and customers an in-person experience of the company that has already revolutionized the shapewear and lingerie market. CEO Jens Grede shared the company’s excitement, noting that physical stores have been an integral part of Skims’ business model. The flagship store is the culmination of everything the brand has learned from its pop-up shops and retail partnerships, offering an unparalleled experience where customers can immerse themselves fully in the world of Skims.

Open daily from 10 a.m. to 8 p.m., the Skims NYC flagship store is poised to be the ultimate shopping destination, offering not just products, but an experience that brings Kardashian’s vision to life in one of the world’s most fashionable cities.