Billie Eilish Introduces Her Most Captivating Fragrance Yet

Billie Eilish is once again making waves in the fragrance world with the launch of her latest scent, Your Turn. Known for her hauntingly beautiful vocals and effortlessly cool aesthetic, the Grammy-winning artist continues to expand her olfactory portfolio with a scent designed to be bold, intimate, and emotionally stirring. This latest creation is more than just a fragrance—it’s an invitation to experience scent in a deeply personal way, reflecting Eilish’s unique artistic vision.

Your Turn marks the next step in the evolution of Billie Eilish Fragrances, a brand that first launched in 2021. Created in collaboration with Parlux Ltd., this new fragrance takes inspiration from an unexpected source—a striking pair of dice Eilish once acquired. The sleek and sculptural allure of the dice translates seamlessly into the design of the bottle, which features a captivating chrome finish that reflects light in a mesmerizing way. Speaking about the new launch, Eilish shared her enthusiasm for the creative process, emphasizing her deep passion for scent and the excitement of bringing something fresh and innovative to her growing fragrance line.

From the very first spritz, Your Turn is an electrifying blend of carefully selected notes that take the wearer on a sensory journey. The opening is vibrant and unexpected, with a mix of zesty bergamot peel, spicy cardamom, and the invigorating kick of fresh ginger. As the fragrance settles, a lush heart of velvet peach skin, night-blooming jasmine, and refreshing coconut water emerges, adding a soft yet sophisticated depth. The scent then lingers with a warm and comforting base of Australian sandalwood, enveloping musks, and upcycled Sylvamber, a sustainably sourced ingredient that gives the fragrance its rich, lasting presence.

Frank Voelkl, the Firmenich perfumer behind the scent, described the creative process as one of discovery. He worked closely with Eilish to develop something that felt both personal and unexpected—a fragrance that celebrates contrast and individuality. The result is a scent that balances warmth and freshness, intensity and subtlety, making it as unique as the artist who inspired it.

Much like the rest of the Eilish fragrance collection, Your Turn is crafted with clean, vegan, and cruelty-free ingredients, aligning with the singer’s commitment to ethical beauty. Available now exclusively through billieeilishfragrances.com, the fragrance will see a wider release at Ulta Beauty and select retailers in the spring of 2025. With its intoxicating blend of notes and striking bottle design, Your Turn is set to become a must-have for fragrance lovers and Billie Eilish fans alike. The only question left is—will you take your turn?